DĒAWY is committed to reducing single-use packaging and plastic in the beauty industry. Once finished with a product, send us an email and a prepaid shipping label will be emailed in return.  Returned bottles are sorted, sterilized, and repurposed, because DĒAWY believes every bottle should have at least nine lives. Participants in DĒ-CYCLE will be rewarded with discounts, early access to new products, and points towards future purchases. Discounts include five percent per bottle returned, up to twenty percent per purchase.

Certified B Corporations meet the highest standard of verified social and environmental transparency and accountability. DĒAWY promotes fair wages, equal opportunity, eco-consciousness, mentorship, and fair practices.

DĒAWY strives to minimize and hopefully eliminate single-use plastic in every aspect of each product. Until the challenge is met, DĒAWY will donate five percent of proceeds to select organizations that actively remove plastic pollution from all over the world. Any plastic returned through DĒ-CYCLE that is unable to be repurposed will find its way to a specialized recycling center.